Engine
Understanding the Lottif Engine: Aggressive vs Conservative
February 11, 2026 · 7 min
Understanding the Lottif Engine: Aggressive vs Conservative
Picking the right strategy can be the difference between finding great ideas fast and getting a near-final output with less rework. Here’s what “Aggressive” and “Conservative” really mean in the Lottif Engine.
The idea behind strategies
A strategy defines how the Engine balances:
- Explore: open paths, test approaches, generate variety.
- Refine: validate consistency, reduce noise, structure and polish.
Different tasks require different behavior—so you can switch strategies on purpose.
Aggressive strategy
Aggressive prioritizes exploration.
What to expect
- More variations per run
- More diverse angles and styles
- Higher creative “range”
Best for
- Brainstorming topics, titles, hooks
- Rapid copy variations (ads, headlines, CTAs)
- Exploring positioning and narratives
- Finding a content structure quickly
Trade-offs
- More noise alongside the gems
- You’ll curate and edit more
Conservative strategy
Conservative prioritizes refinement.
What to expect
- More cohesive, consistent output
- Fewer variations, more focus
- Better adherence to constraints (tone, brand, rules)
Best for
- Final versions of institutional pages (Terms, Privacy, Cookies)
- Brand-consistent writing and standardized formats
- Sensitive content (compliance, announcements)
- Improving a selected draft
Trade-offs
- Less exploratory creativity
- Fewer ready-made alternatives
Quick comparison
| Scenario | Best strategy | Why |
|---|---|---|
| Need 10 title ideas | Aggressive | Opens options fast |
| Need a final version | Conservative | Polishing and consistency |
| Testing hooks/promises | Aggressive | More choices |
| Legal/policy pages | Conservative | Lower risk, higher stability |
| Landing page from scratch | Aggressive → Conservative | Explore, then finalize |
Recommended workflow (saves generations)
1) Start aggressive to generate options.
2) Pick one direction (or combine two).
3) Switch to conservative to finalize: clarity, concision, consistency, risk review.
Prompt example
Aggressive (explore):
- “Generate 12 headline variations for [product], tone [x], audience [y], goal [conversion].”
Conservative (finalize):
- “Take variation #3 and rewrite as final: clearer, shorter, on-brand, avoiding absolute claims.”
Conclusion
- Use Aggressive to open paths.
- Use Conservative to ship quality.
- In most cases, Aggressive → Conservative is the best combo.
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FAQ: How do Generations and Strategies work?